Two audiences, two kinds of search
Recruitment agencies need to be found by two very different groups. Candidates search for jobs, for example Semrush estimates around 140 UK searches a month for "sales jobs milton keynes" alone, with similar patterns across warehouse, admin, IT and driving roles. Employers search for agencies: "recruitment agency Milton Keynes", "temp staff MK", "warehouse recruitment Milton Keynes".
Both matter. Candidates fill your roles. Employers pay the fees. Good SEO covers both.
Winning candidate searches
Use Google for Jobs
Google shows a jobs panel at the top of many job searches. Your vacancies can appear there if your website marks them up with JobPosting structured data. Many recruitment website systems do this automatically, but it's worth checking. Each live job should have a clear title, location, salary where possible, and a closing date, and filled roles should be removed promptly.
Build job category pages by location
Big job boards like Indeed and Reed dominate broad searches. You can still compete with focused pages such as "Sales jobs in Milton Keynes" or "Warehouse jobs in Magna Park", listing your current roles alongside useful information: typical salaries, the main local employers in that sector, transport links and how to register with you. A page with real local insight is more helpful than a bare list of jobs.
Winning employer searches
Employer searches are where your fee income comes from, and they're very much local SEO territory.
- A complete Google Business Profile with "Employment agency" or "Recruiter" as the category
- Service pages for each sector you recruit for, such as warehouse, industrial, office, sales or IT
- Case studies showing roles you've filled for MK employers, with permission
- Reviews from both employers and candidates
- Clear information on how you work, your fees and turnaround times
Content that earns links and trust
Useful local content helps both audiences and gives other sites a reason to link to you. Ideas include salary guides for Milton Keynes roles, hiring trends in the area, guides to the main business parks, and CV and interview advice. These also give AI search tools clear, trustworthy information to draw on.
Reviews: ask both sides
Candidates who've just started a new job are usually happy to leave a review. So are employers who've filled a hard role. Ask both, using your direct review link. Our guide on getting Google reviews explains how.
Keep your details consistent
Recruiters often appear on many job boards and directories. Make sure your agency name, address, phone number and website match everywhere, including your Business Profile. Inconsistent details make it harder for Google to trust your listing.
Where to start
Check your vacancies appear in Google for Jobs, complete your Business Profile, and build one strong employer-focused page for your main sector in Milton Keynes. Those three steps cover the biggest wins.
Our £350 a month package includes local SEO, Google Maps and social media for one target area. If you'd like an honest view on where your agency stands, contact us for free advice.